March 9, 2019

Meet Jane


Jane Herron provides a Self-Paced Coaching Membership for Women that will help you to Chart Your Course and develop your Leadership Skills in: Speaking & Presenting; Selling-selling-Selling; Neuro Linguistics Programming (NLP); Persuasion; Assertiveness for Managers; Productivity

Are you an emerging leader who wants to make your mark and make good money, by standing up, speaking up and showing up? You cannot buy confidence, but you can develop it with a coach who has been a top Sales Executive with four Fortune 500 Companies.

Jane teaches the PRINCIPLES of SUCCESS and then compares them to the HABITS of FAILURE. Your daily habits broadcast  your level of productivity and/or your level of mediocrity.  Do you practice the Principles of Success or the Habits of Failure? WHERE do you fall on that continuum?

Jane A. Herron

Life doesn’t come with a manual ~ it comes with a GURU

Jane was coined The Gutsy GURU on her Radio Show because she was the HOST who reminded YOU that GEE YOU ARE YOU (G U R U).  She is considered GUTSY because she is so willing to go directly into any topic … explore, answer questions, address personal needs … with or without fear, so she became The Gutsy GURU.
While on her show, she found herself working with women who felt very disconnected from their present and their futures. 

Jane says: what happens in VAGUENESS stays in VAGUENESS.

Have you found that it has been easier to keep yourself on the back burner, take care of everyone else, and then when it was YOUR TURN to be who you want to be, you realized … that you forgot HOW to dance in the rain, how to be paid for performance, how to excel on the Big Stage of Life + Business? We all go through these lows and the fastest way to reconnect to yourself, your old self, your new self is working with a Certified Success Coach. We all need a coach to push us past our mental and emotional limitations, push us out of the vagueness, into clarity … because clarity creates abundance!

YOUR simple yet priceless lesson is to start believing that Gee YOU are YOU  … and NOBODY does YOU quite like YOU.

As The Gutsy GURU

  • I reminded my listeners that it takes GUTS to start over after a certain age, after a divorce, after you have lost your job.
  • It takes GUTS to do a LIFE DO-OVER after giving your entire life to something … only to find yourself starting over at a time when you least expected it.
  • It takes GUTS to dig yourself out after a financial setback with no idea WHERE you are going or HOW you are going to make it.

Here is the TRUTH!

  • Gee YOU are YOU
  • YOU are where you are in your life for a reason, the right reason.
  • Learning how to navigate through the thick of thin times is not impossible
  • The Hand the Rocks the Cradle is the Hand that Rules the World.
  • If your small hand can rock the cradle, then your small hand can steer the rudder of a ship
  • Once you are confident steering a small ship, you can move to a larger ship
  • Who knows, maybe you will be on your way to rule the world, or manage someone, motivate someone who will do just that!
  • And to move from rocking the cradle, to steering a big ship (project or team) to ruling the world will take some Leadership Skills in: Speaking, Presenting, Selling, Asserting, Marketing, Motivating, Persuading, Delegating, Supervising, Rewarding, Coaching, Mentoring, and more!

I cut my teeth in SALES working with four Fortune 500 Companies: Levi Strauss + Company; General Mills; Butterick Pattern Company and Wrangler’s Womenswear as a wholesale clothing representative ‘manning’ the largest U.S. territory.

I was born and raised in a very small conservative Midwest farming community where Hans Christian Andersen had seduced most girls into believing her Knight in Shining Armor was a FARMER and her greatest wish was to become his WIFE.


After my father’s unforeseen untimely death at age 33, if I did not want to believe in Hans Christian Anderson’s Fairy Tale, then I would have to work my way through college. 

Life on the farm had taught me a few simple lessons:

  1. By planting the right seeds, at the right time, with Mother Natures cooperation, our family would create a huge harvest.
  2. Ask-Seek-Knock  Within my first semester at college, I started planting seeds with every department head and committee chair at my university. They ALL knew ME by NAME–sort of GUTSY, right?
  3. Go the extra mile, because it’s never crowded on that extra mile.

One day, one of the department chairs handed me a BULLETIN posted on the wall for a Fortune 500 Company, Butterick Pattern Company who was seeking a trunk show representative.

Time to revisit those few simple lessons:

  • Planting the right seeds, at the right time … what did I have to lose by applying to this Fortune 500 company in NYC?
  • Ask-Seek-Knock — what do I have to lose by applying the Principles of Success? Yes this was out of my comfort zone, but most people do not get what they want in life if they stay in their comfort zone, so I knocked on their door by sending in my application
  • Go the extra mile, because it’s never crowded on that extra mile, but I was really scared to show up as a little farm girl for this big company!
  • MINDSET MOMENT: ok-what if I just had fun? What if, I pretended I was Stuart Smalley from Saturday Night Live laughing at myself as I recited [I’m good enough, I’m smart enough and people like me].
  • A few days later, those simple lessons worked for me, because I got a phone call from New York City and this little Midwest farm girl … got the job.

Apparently, my Stuart Smalley manifesting skills worked and people in NYC  liked me.  

The feedback that I got was that extra mile that I traveled went above and beyond their expectations. My name was creating a buzz at Butterick Pattern Company, a part of General Mills Fashion Marketing Group (Vogue, Monet Jewelry, Ship N Shore). 

My first NETWORK

Little did I know, the first female leader, the first executive VP of that Fashion Marketing Group took notice, curiously asking:  Who is Jane Herron?

Executive Vice President Jane Evans (google her) called me wanting to know where I came up with my marketing ideas?

Of course I could not tell her that I had an imaginary inner Stuart Smalley that kept me giggling as I tapped into my MANIFESTING MINDSET. The rapport on that single phone conversation [I teach rapport building skills] led to an invitation for me to come to NYC to attend a national manufacturing show where I would meet my new MANIFESTING MENTOR, Jane Evans, the executive vice president who was interested in knowing more about Jane Herron. (knees knocking)

Now here was the glitch, the invitation to come to NYC did not come ALL EXPENSES PAID with an airline ticket, a hotel reservation, or a daily per diem while in the city. I had to figure out how to get to NYC to meet this executive vice president who was interested in me … a little farm girl … on a very tiny college budget. 

Not able to ask my single working mother for $1000 just one month before graduation day, I had to rely upon my own imagination and intuition to get this burning desire met so I could go to NYC.  

Working on the farm, you learn how to get very quiet and peaceful when you are working in a field. I have always known how to go to my secret place, and how to ASK the Mastermind for advice, to LISTEN and then to … OBEY

Alchemy The Mastermind told me to go back to my Department Heads to see if there was any unused scholarship money that I might be available to apply for.  Wow, this Department Head was so thrilled for one of her students to have captured the attention of a Fortune 500 Company, that ALCHEMY happened. My professor spun some Fairy Tale spiritual straw into GOLD for me. She went the extra mile to find an extra $1000 in her department scholarship fund to “Gift Me“. this is fun!

Simple yet priceless lesson? Seek–Ask–Obey

Seriously, this Hans Christian Andersen fairy tale just got better because Jane Evans, VP of General Mill’s Fashion Marketing Group loved my spiritual resourcefulness and my manifesting mindset so much, she promised to introduced me to her BIG BOSS.

TWO MORE simple yet priceless lessons that I learn at age 22

  1. the hardest crowd to grow out of is the one at the bottom
  2. nothing great ever happens to anyone hanging onto their comfort zone

Your NET-work determines your NET worth!

is your net working

How is your NET working?
My NET most certainly was working because after “manifesting” the needed and unexpected $1000 Gift from my Department Head, making it to NYC, meeting my mentor Jane Evans, my manifesting continued to expand beyond my wildest dreams when Jane Evans introduced me to her boss, the Executive President of General Mills: Stanley Gillette and he was looking for the right woman to be placed in the largest sales territory with his most established fashion division Ship N Shore. I DON’T remember Hans Christian Andersen telling US little girls that WE could get a man’s job if your NET was WORKING. this was a really BIG CATCH for me especially since there were NO women with sales territories anywhere in the country, making me the FIRST woman. I would be the one who would be showing top brass what a woman could do in SALES in a huge sales territory dominated by men selling womenswear! I did not dare to ask why there had never been women hired before ME, but this womenswear company only had men out on the road.

The hand that rocks the cradle is the same hand that can steer the rudder of a big ship. After working with my first big ship, my first Fortune 500 company, Butterick Pattern Company on my college campus, the hand that steered that small ship at college, was the only woman with her hands on the rudder of the next larger ship … learning manufacturing sales with General Mills [Jane Evans / Stanley Gillette were 2 big fish in my net] the company that I had dreamed of working for throughout my college career, another Fortune 500 Company: Levi Strauss & Company, San Francisco-CA called me out of the blue to be their first female on their all male national sales team. My small hand who had rocked a cradle in the past was about to steer the rudder of my third Fortune 500 Company. a few years later, I was offered an Account Executive position working with the 10 largest west coast accounts with my fourth Fortune 500 Company: Wranglers Womenwear with a fantastic office at the Los Angeles Merchandise Mart.

Success meets Success: while working in the heart of the fashion district of downtown Los Angeles, my NET continued to work as I manifested an opportunity to become an adjunct professor teaching Entrepreneurship at the prestigious Fashion Institute of Design & Merchandising [FIDM]. 

Eleven years of selling for four Fortune 500 Companies drew me into SPEAKING & TRAINING.

Now I had sold tangible goods and I had trained intangible concepts, but one day I manifested something I did not see coming and it was out of my comfort zone once again. I was invited to be the opening Keynote Speaker for the Los Angeles Women In Business Conference where there would be 1000 business women in attendance. I thought NO problem … speaking is easy.

 The opening keynote SPEAKER sets the tone for the entire conference. You have to be ON POINT and make an IMPACT as the opening keynoter.

This was all very exciting until reality set in: I had never given a SPEECH … delivering a sales presentation or a sales training is very different from a MOTIVATIONAL KEYNOTE SPEAKING!

Oh Boy … IF you could have put cymbals on my knees, I could have led a band! What had I agreed to? Where was the shepherd hook to pull me off that stage?

A simple yet priceless lesson about speaking: When someone makes speaking look easy, that is the signal of a professional standing before you. IF it looks easy, they have put in the hours to make it look easy. That is a professional!

A simple yet priceless lesson about speaking: Just because you are born with a MOUTH … does not make you a SPEAKER!!

IF you love music, you would not pick up an instrument and expect to be part of a symphony. You would have to put first things first: learn how to play the instrument, practice, practice, practice, and then find a Maestro who would be willing to take you on. I like the metaphor of acting as the MAESTRO helping women play the tune of leadership and selling excellence with a Mastermind Coaching Call every Wednesday. Why not join us?

I want to be your Success Trainer on Retainer …

because to LOOK, ACT, and SOUND like an effective LEADER … SPEAKER … SALES professional (you and your instrument) must be tuned and trained.

Mastery is not a mystery, it simply requires time, energy and focus.

Did you know?

MLK practiced his instrument behind a pulpit for 30 years before delivering his well-crafted: I Have a Dream.

Did you know Nixon lost to JFK partly because JFK had attended the oratorical school of debate, was trained to speak to a camera and knew the importance of connecting on a personal level with the American people. Nixon came onto his first televised debate with JFK unprepared … flying by the seat of his pants … and he LOST.


Think of the number of women using FB LIVE who have no idea that they are doing more harm than good for themselves, and even for … other women because they have had NO training with a camera, with presentations, with selling yourself from this platform.   
Just like NIXON ~ these women are unprepared, flying by the seat of their pants, and LOSING!  

The simple yet priceless lesson: just because you have a mouth and a smart phone–does not make you smart and it does not make you a speaker!

Think of OPRAH who read scripts and mastered her craft first on the radio and then on live television for 13 years before scoring her own show.  IF you have read her biography, you know how much Oprah values story selling and public speaking training as the key components to her success. She would be the first to tell you, if you want to be perceived as a professional in any field, you must be trained to SPEAK!  And if you want to be profitable, you must be able to sell a story.  It is your duty to get trained – and Jane Herron loves this more than any other training! 


In January 1986, I attended my first National Speakers Association meeting in Los Angeles where I met the Dean of Public Speaking and President of National Speakers Association Greater Los Angeles: Constance Yambert.

It only took one meeting to convince me that I wanted a ‘same sex role model’ to teach me how to walk onto stage with a well-crafted speech to earn 6-figures annually. Yes a man could teach me all of this, but I would have to translate how HE does things to fit me and my conditions as a woman working in a man’s world. I hired Constance as my Executive Coach immediately. And you know what? That coaching and mentoring relationship endured for 25 years!

IF you have been looking for an Executive Coach who can groom you, just like Constance Yambert coached me, then … you found the right GURU at the right TIME Jane Herron wants to be your Success Trainer!

After coaching with Constance in Los Angeles, I earned my ‘speaking chops’ delivering full day seminars with the five largest Public Seminar Companies in America:

  • National Seminars
  • Career Tracks Seminar
  • Skill Path Seminars
  • Stock Market Institute of Learning / Real Estate Selling Machine
  • Covey Leadership Center – where I was certified as a NATIONAL TRAINER and  a certified LEADERSHIP COACH so that I could work with the top management teams across the country
  • For the other companies, I delivering FULL DAY SEMINARS 

And to date I’ve presented 2000+ seminars to over 300,000+ participants in all 50 U.S. States and 10 Countries to both men & women   

So what I once thought was easy, until I tried it, what Connie continued to coach me on for years + years, has been an awesome experience that prepared me to meet you bringing 30+ years of experience empowering women in:

  • Leadership
  • Image Development
  • Self-Esteem
  • Speaking from a LIVE platform
  • Speaking/Training in Virtual Seminars, Webinars, FB Lives, YouTube Channels
  • Sales & Persuasion
  • Listening Skills
  • Manifesting Skills
  • Conflict Resolution
  • Negotiations Skills
  • Sales Management
  • Assertive Communication Skills
  • NLP + Rapport Building

And . . . you found the right GURU at the right TIME because

I had the opportunity to train nationally for the Covey Leadership Center for 6-years, teaching:
Leadership in the 7-Habits of Highly Effective People;
Productivity in his First Things First and
Empowerment in Dr. Covey’s Principle Centered Leadership

And, ALL of this happened because … I cast my net and I learned how to Ask-Ask-Ask


Jane Herron is a nationally renowned speaker, corporate trainer, and personal achievement coach helping individuals, small businesses, and corporations forge new directions and navigate the change. 


Alaska Fish & Game: Juneau & Anchorage Alaska Divisions


American Express

American Lung Association

Bank of America

Blue Bell America – Fortune 500 Company

West Coast Regional Account Executive for Wranglers Womenswear
[Manufacturing Sales]

Butterick Pattern Company

By Referral Only (Joe Stumpf)
Jane is certified as a Main Event Instructor

Corwin Wholesale Distributor KC, MO [Managed the Denver office + increased the annual sales from $700k to $3.5M in 2.5 years]

Career Tracks Seminars
Jane was a National Trainer teaching Leadership & Management Skills for Women in Scotland, England, Belgium, Holland and all 50 U.S. States
Paid for Performance, the higher your audience ratings, the better your pay, your choice of cities, the size of your audience

Clemson University Women’s Leadership Program
Jane traveled nationally delivering leadership programs for Clemson’s Womens Leadership Program

CPA’s Educational Foundation
Jane was a Continuing Education Instructor at the CPA Executive Retreats for the Foundation in Tahoe, San Fran, San Diego, San Jose, L.A., SLO. She earn the “Outstanding Instructor” Award several times over the years.

The Coaching Institute National Sales Lecturer
Selling Real Estate Coaching packages

Connecting Neighbors
Utah’s Regional Sales Manager

Covey Leadership Center
Jane was the first woman hired onto the National Training Team, where she stayed for 6-years certified to train:
7-Habits of Highly Effective People
First Things First
Principle Centered Leadership

PLUS, she is a Certified Covey Leadership Coach, certified to:


Deer Valley Resorts employee Leadership & Sales Trainings

DECA Coached & Judged young entrepreneurs & leaders in sales, presentation skills, communications & management for 10+ years

Dynetech certified as a J.G. Banks: Secrets of Probate Profits Trainer

East Bay Municipal Utility District Leadership & Sales Trainings

Eastman-Kodak Leadership & Sales Trainings

Federally Employed Women of Northern California

Federally Employed Women of Alaska

Valdez Alaska Community: the Valdez Women In Business Coalition flew Jane into Prince Williams Sound (into Valdez) to deliver Leadership Skills to all of the business women in the entire area

FIDM Fashion Institute of Design + Merchandise: taught Entrepreneurship at the downtown Los Angeles campus

Frito-Lay of Dallas, Tx : Leadership & Sales Trainings

General Mills – Fortune 500 Company
Remember the power of networking story? Jane was the Executive Sales Representative for their Ship n Shore Division (she was the first woman hired and she was given the largest geographical territory in the USA)

Hill Air Force Base: Communication Skills 

Innovision Executive Coaching: National Sales Lecturer using Dave Beeson & Craig Proctor materials

INTIX International Ticketing Association National Convention Keynote Speaker

Federal Employees of the I.R.S.:
Communication Skills 

Keller Williams Real Estate:
New Agent Productivity Coach trained the 4:4:3 Core Sales course:
4 Listings-4 Sales in 3 Months

Latham Watkins Law Firms -Los Angeles: Communication Skills 

Levi Strauss & Co. – Fortune 500 Company 
The second Fortune 500 Company to hire Jane giving her the largest geographical territory in the country. She earned “Salesman of the YEAR” as the token woman competing with all of the guys across the country!

Lockheed-Martin Aerospace of San Jose: Communication Skills 

Murphy-Murphy-Murphy CPAs of Long Beach, CA Long term Client

Natchiq Native American Corporation of Anchorage, AK

National Seminars Training
Jane won the most motivational speaker by the company, this award was determined by her audiences and the scores were evaluated by NST. Jane had a 22-Year Training Contract with NST delivering full day seminars in:
Assertive Communication Skills
Project & Time Management
Negotiation Skills
Leadership & Executive Image for Women
Public Speaking

I was Paid for Performance, the higher your audience ratings, the better your pay, your choice of cities, the size of your audience

National Association of Female Executives [NAFE]: Keynote Speaker at a Satellite Conference hosted by Sally Jesse Raphael (remember her red glasses) 

Pacific Life Insurance of Los Angeles: Keynote Speaker 

Park City Resorts: Communication Skills

PCMA: Keynote Speaker in the US + Canada

Pennzoil Oil Company
A 2-year consulting contract assisting the COO
downsize the corporation by 800 people

Pioneer Electronics of Long Beach, CA

Professional Convention & Management Association: Keynote Speaker 

Rio-Tinto: Keynote Speaker 

Royal Cruise Line hired Jane as their Cruise Line Speaker teaching relationship skills to couples. Acapulco to the Panama Canal through the Lesser Antilles [ABC islands] Can you imagine a working vacation like this?

SLC Visitor + Convention Bureau: Women in Business Keynote Speaker 

Sandler Sales: Apprentice Speaker/Trainer 

Salt Lake Chamber Women in Business: Keynote Speaker

SkillPath Seminars Training Company
Jane trained Full Day Seminars in Leadership, Sales & Communications
Paid for Performance, the higher your audience ratings, the better your pay, your choice of cities, the size of your audience

Society of Human Resource Management [SHRM]: Keynote Speaker 

Southwest Bell Dallas, Tx: Keynote Speaker 

Soren-McAdam-Christenson CPA’s of Redlands, CA: Communications

Speaking of Women’s Health National Conferences: Keynote Speaker 

Swenson’s CPA Corporation: Communications

Sun Microsystems  of San Jose, CA: Leadership & Communications

The National Professional Money Management Association Keynote 

U.S. Forest Service of Northern California: Communications Skills

U.S. West: Communication Trainings

United Way of Salt Lake City: Communications & Leadership

Wade Cook Financial Corporation~Stock Market Institute of Learning
Jane trained: The Wall Street Workshops & the Real Estate Money Machine

Warner Brothers  Hollywood, CA: Communication Skills

Western Association of Conventions & Visitor Bureaus: Keynote(s)

The Professional Education Institute
Sold Certified Coaching Programs for:
Dr. Stephen R. Covey
Jack Canfield
Robert Kiosaki
Carleton Sheets

The PEI first developed a coaching program based on Jack Canfield’s book The Success Principles and later a coaching program on his:
Keys to Living the Law of Attraction!

It was these two courses that inspired Jane to write her Chart Your Course Leadership MasterClass (for Women)

Quantum NLP
Jane is a Certifed MASTER in NLP … Neuro Linguistics Programming
Jane specializes in training Unlimited Selling Power understanding when you use your client’s language you are communicating directly to their unconscious mind, thereby, circumventing their conscious resistance to being sold!  This course is be a MasterClass offered via Zoom in late 2020 or early 2021.

Your Vision feeds your FAITH while your faith feeds your VISION

And finally, Jane has completed most of her Ph.D work in Positive Psychology for Women.

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Webinars for Women

Jane A. Herron is certified by Covey Leadership to:





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The Hand That Rocks the Cradle Rules the World

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